Sheffield Theatres urges audiences to ‘value the arts’

Sheffield Theatres has welcomed the launch of the UK-wide campaign to give the public an opportunity to show how much they value the arts.

I Value the Arts, launched this week, asks anyone who values the arts in their community to register their details on a new website: ivaluethearts.org.uk

All those who register will be kept in touch with plans that could affect arts provision nationally and in their local neighbourhood, with practical suggestions on what they can do to strengthen the arts in their area.

Dan Bates, Chief Executive of Sheffield Theatres said: “This campaign will give a voice to everyone who cares about the arts in their communities and in their lives. These are tough times for public spending. However, we mustn't lose sight of the value arts and culture bring to a city. Sheffield Theatres makes a valuable contribution to the local economy and enriches the lives of those who live and work in the region. I urge everyone to sign up to the campaign by visiting ivaluethearts.org.uk.”

Daniel Evans, Artistic Director commented: “Sheffield Theatres is at the very heart of a vibrant cultural ecology in the city. I know the people of Sheffield take great pride in the Crucible and its reputation on the international stage. We don't receive a huge amount of public money (only 28% subsidy), however all of our income streams are vital to our ability to present a bold and thrilling programme of work. The Crucible's reopening in February this year was met with genuine delight from audiences and critical acclaim from the national press. I hope that all of those people who value our work will take this opportunity to demonstrate their support for us.”

I Value the Arts is led by the National Campaign for the Arts (NCA), the independent umbrella body for all the arts in the UK. Industry bodies are lining up to support the promotion of the campaign, including The Theatrical Management Association, Visual Arts and Galleries Association, Association of British Orchestras, the Musicians Union, Equity and Audiences UK. The campaign website and associated technology has been made possible thanks to generous donations of skills, time and resources by industry suppliers. No public money is being used to fund the campaign.