Halfords ready to help motorists through big freeze

Following the first frost of the year and with snow in Scotland this morning, Halfords customers are rushing for the anti-freeze.

The car accessories and camping retailer reports that sales of winter chemicals are already gathering pace and with the Met forecasting temperatures below freezing, sales are expected to rise in the next few days.

After last year’s record breaking winter, which saw Halfords’ biggest ever recorded sales of deicer, screenwash and anti-freeze, the retailer is ready to cope with similar levels of demand this year.

Halfords’ drive to keep motorists moving throughout the winter months began back in August, which saw the first deliveries of winter chemicals into warehouses around the UK.

Last year Halfords sold enough screenwash to fill 3.6 Olympic swimming pools and in the first week of January, customers purchased the equivalent of 44 trucks of screenwash. This year, the retailer has worked through the summer to ensure the same level of supplies are in place.

“Halfords is the one stop shop for motorists offering a range of travel solutions to help keep people moving over the winter months,” said Mark Dolphin, Halfords Winter Motoring Expert.

“We’ve worked hard throughout the summer to build our reserves of winter chemicals and accessories to help the nations motorist through the cold spell. Now that the first winter freeze has started to bite, motorists are advised to stock up, not freeze up!”

The colder weather last year also encouraged more people to use Halfords’ WeFit service, which saw a 75% increase in fittings of batteries, bulbs and blades.