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SsangYong Korando

3rd November 2010 Print
SsangYong Korando

New platform, new design, new engine – SsangYong’s new Korando brings an entirely fresh approach to the crossover market.

Introducing a number of significant firsts for SsangYong, the Korando is ready to take a bold step into one of the most buoyant sectors of the European car market. Merging the low running costs and dynamic abilities of a conventional family hatchback with the visual appeal, adventurous spirit and rough-road capability of an SUV, the Korando is aimed at the heart of the crossover market.

With the focus on quality and desirability, the Korando has been designed and jointly developed in Europe by renowned stylist Giorgetto Giugiaro. With one of the most famous names in automotive design behind it, the new Korando takes on a modern, stylish SUV shape reflecting the rugged appeal that lies at the heart of today’s SsangYong Motor Company.

Looking outside of Europe, the Korando brand is already one of the strongest in the SUV market. Indeed, Korando is listed in the Korean Guinness Book of World Records as the country’s longest surviving automotive brand. With its roots stretching as far back as 1974, the Korando started a new chapter in Korean car making as the first-ever self-developed four-wheel-drive model to come from the country in 1983. The next significant evolution in 1996 was the adoption of Mercedes-Benz diesel technology when the third generation model was introduced.

Now, after a five year absence from the world’s car market, Korando is back in an all-new form to claim its place among the world’s new C-segment SUV crossover models.

Epitomising today’s economic ethos of spending less without compromising on quality, the Korando is perfectly placed to meet the needs of downsizing drivers. The compact C-segment sized SUV market now accounts for more than half of the total SUV market in Europe, and this proportion is expected to grow in the coming months and years.

Designed and developed over the last five years to deliver the environmentally conscious efficiency that’s expected of every class leading crossover, the Korando offers high fuel economy and low CO2 emissions to rival the best in class.

Add the proven strength and safety that comes from the DNA of an SUV specialist, and every need is met - environmentally friendly interior materials, comfort, refinement, practicality and versatility all feature to make the Korando a crossover that’s sure to stand out in a busy marketplace.

The new powertrain – efficiency and performance combined

An all-new model deserves an all-new powertrain – and the Korando’s new e-XDi200 engine is at the very heart of the crossover’s appeal. With a high power output of 175PS, superb combined cycle fuel economy of 6.0 l/100km (47mpg) and CO2 emissions of only 157g/km the Korando can challenge the very best rivals. Refinement is a key strength of the new 2.0-litre diesel engine which is offered with both manual and automatic six-speed transmissions to power both front and four-wheel drive Korando models.

Furthermore, the Korando range will be extended next year with the introduction of a new even more frugal diesel engine as well as a high-value petrol unit.

Cabin comfort at the core of Korando design

Making the most of its commanding driving position, the Korando offers superb cabin comfort and interior ergonomics. No matter what the surface, a smooth ride quality has been achieved with the adoption of a double bush type sub-frame mounted suspension system, while extensive NVH engineering isolates occupants from external interruptions.

Specification that puts passenger safety first

Passenger safety comes first. Six airbags – dual front, side and curtain – are fitted as standard, while there is also multi-function ESP (Electronic Stability Program), which integrates anti-rollover protection, brake assist, hill start assist and ESS (Emergency Stop Signal). Other standard safety features include first row active head restraints and ISOFIX.

Crossover to the Korando

The Korando is a model which has been designed to reaffirm SsangYong’s position in the minds of the European car buyer. Far from merely fulfilling the basic needs of the consumer, design innovations have been offered to tempt buyers away from established competitors. The eco cruise control system efficiently manages the amount of fuel injected to maximise economy, a door mirror mounted LED puddle lamp helps passengers get in and out safely and comfortably even in dark areas and the Korando’s towing ability has been at the core of its development from day one.

Recognising the desires of many drivers to stamp their personality on their new car purchase, the Korando is offered with a choice of seven exterior colours and a combination of interior shades and materials including luxurious leather seats. Buyers also have the option of a special interior specification which features a unique orange highlight colour.

Korando will be revealed this autumn through the over 1,240 strong SsangYong international dealer network before starting on its journey to strengthen the SsangYong Motor Company’s brand. The first Korando models will be delivered to UK buyers in January 2011, when the following variants will be offered:

Two-wheel drive, manual
Two-wheel drive, manual - High Line
Two-wheel drive, automatic - High Line
All-wheel drive, manual - High Line
All-wheel drive, automatic - High Line

More Photos - Click to Enlarge

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