Driving enjoyment begins with a click
Whether working out the exact appearance and specification of their next car, or merely passing time in a ‘new car’ daydream, Mazda UK’s new online Car Configurator gives customers the chance to create their perfect Mazda vehicle. Mazda is also one of the only manufacturers to include a finance calculator in its Car Configurator, which allows customers to quickly and easily look at all of the finance options available to them.
Mazda’s Car Configurator allows customers to configure, save and compare any Mazda vehicle and up to three at a time – from the newly upgraded Mazda2, or the new Mazda5, all the way to the MX-5, the world’s biggest selling Roadster – with the option to save the configured car to their desktop as wallpaper or send to a friend.
The realistic image of a configured vehicle can be viewed as a 180° rotation, or in two outdoor locations. Interiors can be viewed as a large image which can also be updated so the customer can see their preferred series and trim. The customer can also configure the exterior by selecting the body colour, wheel design and accessories, all of which update the car on screen as they’re picked.
‘Hot spots’ available on both exterior and interior views deliver vehicle highlights and give customers an insight into some of the features on each model. For example, a closer look at the razor-sharp lines on the Mazda6 reveal its class-leading aerodynamics, while buyers examining the interior of the CX-7 can learn all about the impressive BOSE premium surround sound audio system. While a summary page and detailed specification are also available to print.
Mark Cameron, Sales Director for Mazda UK, commented: “I’m delighted that we have been able to introduce the Car Configurator to the website, especially when it looks so impressive. The realistic visuals really set off the design of our cars, and I particularly like the animated roof opening and closing on the MX-5 Roadster Coupe. We are one of the only manufacturers that offers a finance calculator on the site, and it’s a great opportunity for potential buyers to see the kind of great deal they could be getting when buying a new Mazda.”
To customise your perfect car, visit Mazda’s new Car Configurator at mazda.co.uk/car-configurator/.
