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Infiniti appointed Automotive Partner of Relais & Châteaux

26th November 2010 Print

Infiniti, the luxury automotive brand from Japan, has been appointed as Official Automotive Partner of Relais & Châteaux, an exclusive collection of 500 of the world’s finest hotels and gourmet restaurants in 60 countries.

“Both Relais & Châteaux and Infiniti are dedicated to ensuring that every client is inspired by their surroundings, and immersed in an environment which combines the finesse of modern luxury with a passion for unrivalled quality and service. The new partnership with Relais & Châteaux reaffirms Infiniti as a premium automaker for the understated customer,” explains Toru Saito, corporate Vice president and leader, Global Infiniti Business Unit.

Thanks to this prestigious partnership, Infiniti will have a brand presence in the renowned Relais & Châteaux Guide and Magazine found in the various Relais & Châteaux properties. This presents the automaker with significant exposure to a target of high-net-worth clients who visit the group’s 500 properties every year, in addition to a unique platform for corporate events, joint affiliate marketing initiatives, and the distribution of the “adeyaka” brand magazine of Infiniti.

“At the heart of the Relais & Châteaux philosophy is the idea that travel should be an opportunity to discover the Art of Living. Relais & Châteaux is renowned for offering guests a truly unforgettable experience in a unique setting, and Infiniti is a logical partner for us as we share the same “art de vivre” philosophy,” explains Jaume Tàpies, International President, Relais & Châteaux.

The agreement sees Infiniti join a prestigious group of Official Partners of Relais & Châteaux, which include Moet & Chandon, Nespresso and Silversea Cruises.

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