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Introducing Lloyds TSB me

3rd December 2010 Print

Lloyds TSB has launched a platform to enable users to engage with its distinctive avatar characters (as seen in Lloyds TSB advertising campaign), consumers can customise characters to resemble family member and friends. This new platform is called Lloyds TSB Me

Users can manipulate the avatar by changing facial features, hair, mouth, physical build, clothes, and accessories. Once the characters have been created users can share the images with their friends and enter a competition for their character to feature on a future Lloyds TSB advertisement.

The Lloyds TSB Me application is also available on a dedicated Facebook group, where users can create characters, view the gallery and get the latest news on the competition all without leaving the Facebook page.

Catherine Kehoe, Marketing Director, Lloyds TSB: "We are always looking for innovative ways to engage with consumers, our latest initiative is a fun way to bring the brand to life and create another dimension to Lloyds TSB.

"Lloyds TSB Me, is the most recent in a series of social media activity, in July we launched our Twitter profile for Internet Banking customer queries and in September our You Tube channel, all in a bid to interact with our customers above and beyond traditional means."