1 million TV apps downloaded from Samsung Apps
Samsung has announced the 1 millionth TV application downloaded globally from Samsung Apps, the world's first TV-based app store, where users can download applications from an expanding range of content and service providers, directly from their TV.
Some of the most frequently downloaded applications in the UK are LOVEFiLM, BBC iPlayer, Muzu.TV, Acetrax, Facebook and Twitter, showcasing the demand for Samsung Smart TV entertainment experiences. Samsung is committed to exceeding consumer demand for a better TV viewing experience by providing high-quality Smart TVs equipped with a broad range of interactive content. Samsung customers benefit from having access to content that is customised to their individual likes and interests.
"The evolution of television in recent years has been astounding as consumers seek technology that enhances their viewing experience, and their lives," said Andy Griffiths, UK Vice President of Consumer Electronics at Samsung. "Integrating the traditional TV experience with applications and features like 3D bridges the gap between simply consuming programming and interacting with it. We are seeing that consumers are embracing these new experiences with their TVs."
To spur Smart TV innovation, Samsung is working closely with the developer community to bring new applications to the Samsung Apps Store. For example, earlier this year, Samsung held several "Free the TV Developer Days" around the world, which brought together the developer community with notable leaders across the connected TV ecosystem to discuss and plan for the exciting next era of Smart TV. These "Developer Days" included a well-attended event in the UK and the "Samsung Smart TV Challenge" (samsungsmarttvchallenge.eu/) app competition which has to date seen 500 developers sign up. These initiatives are part of a global effort led by Samsung to open up the TV to developers wanting to distribute their content on the biggest screen in the home and on an easy-to-use platform.
More on Samsung's Smart TV strategy and key news will be discussed at the 2011 Consumer Electronics Show, where Mr. Boo-keun Yoon, President of Samsung's Visual Display Business, will deliver a keynote address on Thursday, Jan. 6 at 4:30 p.m. in the Las Vegas Hilton Center. Finalists for the U.S. Free the TV Challenge will also showcase their applications at the show.