Renault 4 celebrates its 50th anniversary
As the third best-selling model in automobile history and the best-selling French car ever across the world with sales in excess of eight million units in more than 100 countries, the Renault 4 has become a motoring icon.
In 2011, Renault will be celebrating its 50th anniversary which provides the brand's Histoire & Collection department with a unique opportunity to stage and take part in a long list of major events. A car has been entered for January's historic Monte Carlo Rally, for example, and the model is due to star at February's Rétromobile classic car show in Paris. It will also receive red carpet treatment at the third 4L International event which will visit the Loire Valley chateaux in July.
La Renault 4 was the fruit of a concept. In 1956, Pierre Dreyfus, then president of the Régie Nationale des Usines Renault, launched the notion of a "blue jeans" car. Like the now-familiar article of clothing which is worn the world over, he wanted to produce a versatile, inexpensive car with a worldwide calling which could match the changes in society that were being observed as the 1960s approached.
Following a five-year incubation period, the Renault 4, the make's first front-wheel drive passenger car, was unveiled to the Press before going on display at the 1961 Paris Motor Show. A van and three saloon versions were launched simultaneously: the R3, which was dropped from the catalogue the following year, the R4 and the R4L (the "L" standing for luxury), soon to become the household name for a model that lost no time in finding a place for itself in the French public's hearts.
Its unrivalled interior, low running costs and ability to adapt to all types of use made it an instant hit. Just six years after its launch, Renault 4 production exceeded the million mark, and other records were broken as the car reached a total production figure of 8,135,424 in the course of its 31-year career.
The Renault 4 was a global success and was produced or assembled in no fewer than 27 countries (in addition to France), some as far afield as Australia, South Africa, Chile and the Philippines. Indeed, six in ten sales were outside of Renault's home market. During its illustrious career, the Renault 4 was made in several different versions, including a van, a four-wheel drive vehicle and a cabriolet. Other variants, such as the Rodeo, and a long list of limited editions were also released, the best known of which in France were the Parisienne (1963), the Safari (1975), the Jogging (1981) and the Sixties (1985).
Meanwhile, the model benefited from its own off-road racing championship and was a favourite means of transport for young people itching to explore the world. It was also seen on such celebrated motorsport events as the Monte Carlo Rally and Paris-Dakar. It even finished the celebrated African rally-raid on the podium one year.
In 1992, a numbered special edition farewell version – "Bye-Bye" – was released to salute the incredible success of the model, which continued to be manufactured in small numbers in Slovenia and Morocco until 1994.
To celebrate the model's 50th anniversary, Renault plans to stage and take part in a long list of important events throughout 2011. The key dates on the calendar are:
The Modulo 4 Exhibition
This travelling exhibition will take in a number of different automotive events in 2011, from the Rétromobile classic car show in Paris, to the World Series by Renault, the Autoworld Museum in Brussels and the French national motor museum in Mulhouse, etc. Put together by Renault's Histoire & Collection department, it stars 13 cars that epitomise the R4's history and qualities.
Three Renault 4s on the 2011 historic Monte Carlo Rally
As a tribute to the works Renault 4 entries for the 1962 and 1963 Montes, the Histoire & Collection department has prepared three Renault 4s for the forthcoming historic Monte Carlo Rally (27 January-2 February). These three cars have been entirely stripped and rebuilt like all top rally cars. They have been equipped to tackle the challenges of the 2,500km route in the hands of drivers Jean Ragnotti, Manu Guigou and Michel Duvernay.
Rétromobile classic car show (Paris)
The Renault 4's 50th anniversary celebrations will also allow Renault to make a splash at the Rétromobile classic car show which takes place at the Porte de Versailles complex in Paris (207 February 2011). Visitors to the 700 sq. metre stand will be able to discover or rediscover the dozen or so Renault 4s that star in the travelling Modulo 4 exhibition. Renault 4 Miss Sixty will also be on show (see below).
4L International meeting
For the third year running, the 4L International meeting will enable fans from across Europe, and even further afield, to gather in Thenay, Loir-et-Cher, France, on July 15-17, 2011. Since its creation by 4L Magazine, this event has benefited from the backing of Renault's Histoire & Collection department, and the 50th anniversary festivities will naturally add a special flavour to this year's rally which is expected to attract several thousand enthusiasts. A prize draw will be organised to give participants a chance to win the actual Renault 4 that Jean Ragnotti will drive on the 2011 historic Monte Carlo Rally.
Renault 4 Miss Sixty
The Renault 4 Miss Sixty echoes the name of the high street fashion brand Miss Sixty, as well as the blue jeans dear to Pierre Dreyfus. It also refers to the limited edition Twingo of the same name that was unveiled at the 2010 Paris Motor Show. The Renault 4 Miss Sixty is a one-off car designed by Renault's design team in association with Miss Sixty, and produced by Renault Histoire & Collection as part of the model's half-century celebrations.
It is based on a 1965 Renault 4L and features a specific body colour and bespoke decals on the boot, rear left wing and two of its wheels, as well as specific rear lights and an interior trimmed in grey denim with pink stitching and embroidered patterns.
