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BMW Winter Tyre Programme sales success

22nd December 2010 Print

With the early onset of extreme cold weather BMW owners have proved to be savvy shoppers, with nearly 4,000 winter tyre and wheel packages being sold already.  In this, the first year of the BMW Winter Tyre programme, demand has far exceeded expectations with the special rubber proving to be a hit with both existing and new BMW owners.

The winter wheel and tyre packages developed by BMW have been specially engineered to operate much better than summer tyres at temperatures below 7°C.

The tyres are made from a different mix of rubber / silica compound which enables them to operate efficiently at much lower temperatures. The tread pattern also features a greater number of grooves and sipes, smaller cuts in the rubber, that retain snow in these recesses for better traction. In wet weather conditions the tread pattern also disperses water far quicker than summer tyres for better grip and thus, a higher degree of safety.

Prices vary by model but start at £600 for a complete set of four winter wheels and tyres on a BMW 1 or 3 Series.