Investors should consider a slice of Domino's Pizza

Nick Raynor, investment adviser at The Share Centre explains why investors should consider Domino's Pizza as they exceed market expectations for 2010.

"2010 turned out to be a tremendous year for Domino's Pizza and we feel there is more to come in 2011 for investors seeking growth.

"Figures for Q4 saw sales increase 17.8% to £132.5m, taking total sales for the year to £485.3m - an increase of 19.2% on 2009. Like for like sales also performed ahead of market expectations.

"This was undoubtedly aided by the pizza company's focus on e-commerce and the introduction of the iPhone ordering ‘app' as sales from these platforms were up 63% to £128m. This can only be boosted further by the launch of an application for Android enabled phones early in 2011.

"The positive momentum shows no signs of slowing down at Domino's Pizza, and new investors should not be put off by the price or by its success in the past. The formula works and we believe that it will continue to do so."