MINI Paceman Concept to premiere at NAIAS

MINI arrives at the North American International Auto Show (NAIAS) in Detroit fuelled by innovative and sustainable ideas and an across-the-board focus on driving fun and individuality. Exactly 10 years ago, visitors to the NAIAS witnessed the relaunch of the MINI brand in North America, which signalled the beginning of an unparalleled success story. And now the brand is preparing to celebrate this landmark anniversary at the 2011 show with the world premiere of the MINI Paceman Concept. This spectacular study vehicle takes centre stage alongside the current model line-up and establishes a totally new category of car with its potential for providing even more driving fun and an even greater range of usage.

World premiere: the MINI Paceman Concept.

The MINI Paceman concept provides further evidence of the MINI design team’s exceptional expertise in the development of totally new types of vehicle. It brings together the classical MINI concept, the defining features of the MINI Countryman and the style of a coupe to harmonious effect. The innovative study, whose crossover design makes it the first Sports Activity Coupe (SAC) in the small car segment, blends lifestyle elements with premium quality. The four-seater study (with two large doors) takes the fundamental strengths of MINI – its uniqueness, go-kart handling, agility and dynamic capability – and gives them a sporty, masculine flavour with the help of cutting edge technology and an innovative body concept.

The Detroit show also celebrates the launch of MINI Countryman in North America.