Autoglym continues as Santa Pod Lane Sponsor throughout 2011

Santa Pod Raceway, home of European Drag Racing, is delighted to announce its continued association with leading car care brand, Autoglym.

Not only will the British manufacturer retain its lane sponsorship throughout this season, but are set to remain at the venue until 2014.

Autoglym – which holds two Royal Warrants of Appointment – has been a part of ‘Pod culture for over six years now, being a lane sponsor of the venue’s hallowed quarter mile. Its comprehensive range of products is also a firm favourite amongst the hundreds of thousands of visitors and Concours d’Elegance entrants at Santa Pod’s shows and events each year.

The new deal sees the two names inextricably linked for the next four years, cementing one of the most enduring partnerships in the sport’s history.

Commenting on the renewed association, Autoglym’s Director of Marketing and Sales, Nick Gaskin said, ‘Autoglym has enjoyed a close association with Santa Pod for a number of years and we have renewed our commitment because it gives the brand valuable and direct exposure to huge numbers of automotive and motorsport enthusiasts. We rely on recognition of our brand and products among the most avid enthusiasts to filter through to the wider market, and sponsorship at Santa Pod is one of a number of successful initiatives that build and retain Autoglym’s position as the UK’s leading car care brand.’

Santa Pod’s 2011 season starts with DWYB track days from the 8th of January and the event calendar begins with Stunt Fest on the 19th February.

For more details on Santa Pod events, visit santapod.com.