The Sloe Royale - A drink fit for a king (and queen)

Never has a (Sloe) Royale been so anticipated! We all remember where we were and what we did on certain occasions, who can forget the street parties in 1981 when Charles married Diana.

This year we will have our very own 20th century Royal Wedding for Prince William and Kate on April 29th. Get into the Royale spirit with Hayman's premium Sloe Gin, fit for a King it makes a deliciously simple and tasty cocktail, so invite some friends around to share the big day celebrations, and make it a day you'll remember forever.

Hayman's Sloe Gin might be relatively new to our world but in fact the Hayman family have been making it for hundreds of years and until recently kept the lot for themselves. The Hayman family know a lot about Gin, the original company of Hayman Distillers was founded in the 1800's by James Burrough, the great Grandfather of the current Chairman, Christopher Hayman. James Burrough created the world renowned Beefeater Gin. Two centuries later The Hayman family now proudly distil their range of premium Gins under their family name.

It takes great care and as you'd expect, lots of time to create Sloe Gin, carefully selected wild English grown sloe berries are gently steeped for several months with Hayman's Gin before being blended with natural sugar creating a rich ruby red liqueur with smooth and intense bitter sweet fruit flavours. Sloe Berries are a type of wild plum and are harvested from the blackthorn tree and native to Europe. The Sloe Royale is the perfect cocktail for a very Royal Wedding, not only is it radiant to look at (think of the photo opportunities), involves very little fuss to make (one less thing to get stressed about), but most importantly the premium taste of Hayman's Sloe Gin delivers a taste that is deliciously smooth with intense bitter sweet fruit flavours (smiles all around then!).

It's the combination of nature's finest ingredients and Hayman's original, once secret recipe, which gives the Sloe Gin such an exceptional taste. Put lots of ice in a tumbler and pour over Hayman's Sloe Gin, sit back and savour the flavour or try our minty sloe version of a Kir.

SLOE ROYALE
Shake Sloe Gin with fresh mint and serve with dry Prosecco, garnish with a strawberry. Berry tasty!

Where to buy: Harvey Nichols Wine Shops Nationwide, Selfridges, Wine Rack and online at thedrinkshop.com, prices from £17.66