New travel advice website gives mature travellers a voice

A new website that recognises the value of older people’s travel experiences, by inviting them to contribute impartial holiday and travel advice, has been set up by a team of travel industry professionals.

Silver Travel Advisor (silvertraveladvisor.com) invites holiday and travel reviews from mature travellers to offer a subjective view of all types of holiday, travel and leisure trips from cruising to touring, short breaks, flights and days out.

Debbie Marshall, with over 25 years’ experience in the travel industry and former MD of CV Travel, Crystal Holidays and Jetsave, said “Giving older people a voice is an opportunity to record their wealth of travel experiences online and make their advice available to others, of all ages.

Mature travellers have more time and resources to travel and a lifetime of experience and are in an ideal position from which to evaluate and share their travel experiences. At Silver Travel Advisor we believe that their depth and breadth of experience is of immense value to other travellers of any age”.

In 2011, for the first time ever, there are more people in this country who are over 55 than under 16, and this age group controls more than 80% of the nation’s wealth. The over 50s age group is the fastest growing sector on the internet, with well over 50% having internet access, and with broadband take-up the fastest of any sector of society*. Those aged 55 and over are the most prolific online reviewers of holidays and hotels, and opinion sites are the most trusted sources of information.**

Those registering on the site can post travel reviews and photographs on Silver Travel Advisor. As well as providing a forum for travel reviews, online travel advice and recommendations are offered by Silver Travel Advisors’ own mature travel consultants, who each have a wealth of experience and are retired travel professionals. Selected specialist operators are featured on the site as partners.

Those registering and writing a review on Silver Travel Advisor will be entered into a free draw to win a week’s stay in a villa for two in Greece. Read travel reviews and travel advice on Silver Travel Advisor.

*source: Financial Times,
** source: Total Media