Ferrari offer clients a world of elite opportunities

Ferrari ownership is about much more than extreme performance and enjoying the world’s most exclusive sports cars – it’s a passion inspired by one great man: Enzo Ferrari. His life was dedicated to the freedom, beauty and exhilaration of the sports car, producing fabled designs of engineering excellence and unsurpassed style for both the road and track.

Ferrari is now offering UK customers the opportunity to live the dream experiencing a range of activities in the car, on some of the world’s finest racing circuits, and away from the car in the most luxurious settings.

The name ‘Fiorano’ is taken from the development test circuit located alongside the historic home of Ferrari at Maranello in Italy. It symbolises the heritage, emotion and innovative engineering that lies at the heart of the Ferrari legend. From this passion comes Fiorano Ferrari, a new programme which connects owners to the private, inner world of Ferrari. These special benefits and experiences are specifically tailored for owners who purchase a new Ferrari from an official Ferrari dealership in the UK.
Fiorano Ferrari Membership:

From the moment a client takes the first magical step into the world of Ferrari as they sign the order for a new car, they are welcomed into Fiorano Ferrari.

When their new car arrives, they receive an exclusive gift set containing a number of luxury items , plus their unique Fiorano Ferrari membership card. This opens the door to a range of activities available through Fiorano Ferrari. These include an invitation to attend a complimentary Performance Driving Experience, VIP invitations to private Ferrari events, access to the restricted Fiorano Ferrari website and a discrete communication programme with news from Ferrari.

Performance Driving Experience:

As part of the Fiorano Ferrari programme, all new members are invited to participate in a Performance Driving Experience – a complimentary half-day driving programme which takes place regularly at some of the UK’s leading motor racing circuits. In this controlled environment, owners are provided with one-on-one high performance driving instruction and are encouraged to learn about the technology and systems at the heart of every Ferrari.

The complimentary Performance Driving Experience is tailored to each owner’s individual needs, with a professional instructor assigned to each owner to evaluate driving style and introduce additional skills to improve their driving technique. Driving skills taught include:

Correct use of the throttle and driving position
Finding the most effective line through corners
Brake modulation and use of gears

Owners are also provided with an insight into the benefits of F1-derived technology which now features on Ferrari road cars, for example: the F1 gearbox with electro-hydraulic ‘paddle-shift’ controls mounted on the steering column, carbon-ceramic brake discs for fade-resistant braking and the E-Diff electronic differential (exclusive to the F430) for improved dynamic handling and stability.

Fiorano Ferrari Corse:

Owners who wish to follow on from the Performance Driving Experience can upgrade their Fiorano Ferrari membership to ‘Corse’ level, which takes the Ferrari ownership and driving experience to the ultimate level. Fiorano Ferrari Corse members receive their own personalised racing overalls, helmet, racing boots and driver’s log to keep a record of their Fiorano Ferrari driving tuition.

Fiorano Ferrari Corse members have access to the only official fleet of Ferrari F430 and competition-specification Ferrari 360 Challenge cars available outside of Italy. This is in addition to the Pilota driving courses which are offered by Ferrari S.p.A. and are designed to provide Ferrari customers with a series of factory-led driver training programmes in Italy using Ferrari’s own road and track cars.

Fiorano Ferrari Corse members have exclusive access to world-class racing circuits throughout Europe in Italy, Portugal, Belgium, Spain, France and the UK: Donington, Estoril, Goodwood, Monza, Mugello, Jerez, Magny Cours, Oulton Park, Silverstone and Spa-Francorchamps. Each thrilling event is individually tailored, with a combination of extensive on-track training, personal guidance from an in-house qualified professional driver and full technical support from factory-trained technicians.

A key part of Fiorano Ferrari Corse is a series of exclusive events and activities where the accent is more on the social side of Ferrari life. Fiorano Ferrari represents a unique chance to enjoy the exhilarating world of this legendary marque. It could be a champagne preview of a new model, the opportunity to mix with ‘Ferrari friends’ at a Grand Prix, a Gala Dinner or a host of other special events developed with the Ferrari enthusiast in mind. Fiorano Ferrari Corse members will also receive priority status when ordering a new Ferrari in the UK. There is currently a waiting list of more than two years for Ferrari cars in the UK.