Northern Rock launches new savings website

Northern Rock has launched a new interactive website - northernrock.co.uk/savings/ to make it easier for customers to find a Northern Rock savings product from the competitive range available. The new savings website follows the introduction of Northern Rock’s award-winning Mortgages website, which was launched in April 2010.

The new savings site is a complete one stop shop, offering helpful advice and practical information, as well as full details on Northern Rock’s savings products.

Learn
For those customers thinking about investing their savings, at-a-glance guides are available to help them choose which savings product best suits their needs; whether they’re new to Northern Rock or an existing Northern Rock customer. For those customers who are not sure which savings product they wish to use there is an in depth learning section explaining what Northern Rock’s products are all about, and offering helpful advice and practical information. Customers will also be able to make use of a budget planner to help them plan their finances.

Find
For those looking more closely into applying for a savings product, the new website contains information about Northern Rock’s entire suite of savings accounts and a selector tool to help narrow down and filter their selection as well as a range of tools which help customers cut through the jargon. Customers will also have the option of being able to use a product calculator for each of Northern Rock’s products to help work out their estimated return on investment.

Northern Rock has not forgotten about its existing customers either and has made it easier for them to find their existing accounts and any supporting information they might need to manage them.

Apply
In a few simple clicks customers may have selected a suitable savings product, which they can save and come back to at a later date, or begin their application online at northernrock.co.uk/savings/. Or if they feel they need further information, customers can call the dedicated Northern Rock savings team at their UK based contact centre to find out more.

Andy Tate, Customer and Commercial Director at Northern Rock said: “The new website is a fantastic tool, developed for our customers, with the aim of improving the whole process of evaluating and applying for a savings product.

“Research has shown that 66% of people looking for a savings product don’t finalise opening an account for a number of reasons, such as not having a working printer or not posting their application.

“We’ve listened to our customers to find out what they are looking for on their savings journey, whether it be browsing or buying, and have created a platform where they can search for savings products based on their individual circumstances.

“We feel the new savings website will significantly improve the savings journey for our customers.”