Santa Pod and NISMO partner for 2011 drift and race season

Santa Pod Raceway, the home of European Drag Racing has partnered with legendary tuning brand NISMO Competition.com for the 2011 Season. The deal sees NISMO Competition.com (represented by Sumo Power in the UK, Europe and Middle East) sponsoring the entire 2011 ‘Drift What You Brung’ (DWYB) events as well as the drift demo arenas at the Marangoni Fast Show, Japshow, Marangoni USC and Japshow Finale Events.

The NISMO name will need little introduction to most Nissan car owners, being the last word in Nissan factory competition parts. The NISMO brand is renowned throughout the world and supports a wide range of motorsport activities, all the way from grass-roots clubmen, right through to World Championship teams. NISMO Competition parts are suited to every arena, including street use, high performance, racing, drifting and everything in between. As DWYB attracts the true club enthusiasts and novice drivers, NISMO Competition.com can provide parts and support to those starting out on the Drifting ladder as well as supporting those already competing at a higher level.

Commenting on the partnership, Sumo Power’s Andy Barnes said. ‘NISMO is already the choice with upgrades to many Nissan enthusiast cars and our association with DWYB encourages a better relationship between those starting out on practise days and the NISMO range even further. This is often overlooked and is key in order we help to improve ability and progress within the sport by understanding which parts should be used and why. Whilst the NISMO Competition catalogue is not solely for Drifting, it is obvious that NISMO parts are already widely in use within the sport and therefore we wish to continue and build upon that with DWYB drivers.’

Caroline Day, Marketing Manager for Santa Pod commented, ‘Sumo Power and Santa Pod have a long and fruitful history together, with many of Sumo Power’s finest hours and most impressive records happening on our hallowed quarter mile, as well as brand association for several years. We’re obviously delighted to be a part of launching NismoCompetition.com officially in the UK and we’re confident that we can deliver both the quantity and quality of enthusiasts to make this a successful launch.

For more details, visit santapod.com.