Honda brings Hollywood glamour to Nottingham

Nottingham is set to be dusted with movie premiere magic this weekend as Honda (UK) launches its 'Saturday Night at the Drive-In' series of events, celebrating the greatest car films of all time.

The exclusive launch event will be held at Lookers Honda in Nottingham. This is the first of a series of five events that will be taking place throughout the 2011 Dunlop MSA British Touring Car Championship (BTCC) season as part of Honda’s sponsorship of the Honda Racing Team.

Produced by Future Cinema on behalf of Honda (UK), each event will be staged at dealer showrooms up and down the country with film fans and racing enthusiasts getting the chance to experience an evening of glamour and racing.

Whether it is a British car classic like ‘The Italian Job’ or a modern day blockbuster such as ‘The Fast and The Furious’, Honda will be bringing the nation’s favourite racing movies to life in true film premier style complete with a red carpeted entrance, paparazzi and a canapé reception.

Guests can become part of the film by dressing up as one of the characters and having their photos taken with a film-themed background through a giant green screen.  They will also be able to get up close and personal with Honda Racing BTCC drivers Matt Neal and Gordon Shedden as they share their racing experiences and team aspirations over movie-themed drinks and nibbles throughout the course of the evening.

‘The Cannonball Run’ will take place at Lookers Honda, Lenton Lane, Nottingham, NG7 2PT on the evening of Saturday 16th April from 7.00pm, following the qualifying round of BTCC at Donington Park.   To get your hands on tickets for this exclusive event, keep an eye for competitions in your local media or check out our Facebook page at facebook.com/hondaracingbtcc