London’s ICEBAR to celebrate millionth customer in style
London’s iconic ICEBAR is preparing the way for its millionth customer who is expected to walk through the doors of the magnificent venue within the next 14 days.
To celebrate this incredible milestone, the self acclaimed ‘coolest bar in the Capital’ will mark the momentous occasion in spectacular style by giving the millionth customer an incredible ‘once-in-a-lifetime’ personalised experience that promises to make them feel like ‘one in a million’.
For the millionth customer to walk through the doors a majestic weekend fit for a millionaire awaits. Whether escorted by a personal chauffeur, or a private helicopter ride with friends, a stay at London’s swankiest luxury hotel, a private cocktail class with a master Cuervo mixologist, or enjoying the London skyline from your own London Eye private capsule, the winner will get the chance to completely personalise their ‘weekend in a million’ – worth up to £15,000. This includes access to a luxury shoe label where you can create your very own pair of unique designer shoes, and access to a personal stylist at Selfridges, or should the boys prefer, a private fitting for Saville Row suit - both with over £1,000 cash to spend.
To get them in the party mood, ICEBAR LONDON by ICEHOTEL will arrange a private dance class at the world famous Pineapple Studio in London, should they wish, before sending the winner (and three of their friends) off for a top-to-toe pamper/grooming session.
To top off an incredible weekend, the prize includes an all expenses paid bash for them and 50 of their friends and family. Hosted by ICEBAR LONDON by ICEHOTEL, the evening will include a sensational sensory tasting experience by legendary premium Tequila brand, Cuervo Platino.
Simon Every, Director of ICEBAR LONDON by ICEHOTEL, said “The past five years have been a huge success for us and we are delighted that London has embraced the ice bar concept. One million customers is a phenomenal milestone and we want to do it justice by making the millionth customer feel like they are one in a million. It will be truly special”.
Since 2005, London’s iconic ICEBAR has been offering visitors an experience unlike any other. With its majestic blue-tinged atmosphere chilled to a constant -5ºC, ICEBAR LONDON by ICEHOTEL has proved to be a favourite with locals and visitors to the Capital wanting to experience something truly unique.
The activity forms part of a six week celebration – which started in March – in the lead up to the millionth customer in which ICEBAR LONDON by ICEHOTEL has been encouraging people via Facebook and Twitter to interact with the campaign by engaging in weekly activities and brain teasers, offering a range of incredible prizes, including the opportunity to visit the world famous ICEHOTEL in northern Sweden.
Constructed entirely from crystal clear ice from the Torne River in northern Sweden, the unique venue has attracted visitors from around the globe including many celebrity A-listers, from Hollywood glitterati - Robert DeNiro - to Grammy award winning megastar Alicia Keys. Closer to home, musical maestros McFly, Tinchy Stryder, chart-topper Jessie J, and British fashion icon Ozwald Boateng have all been spotted chilling out at the bar.
When ICEBAR LONDON opened its doors on Mayfair’s exclusive Heddon Street in 2005, the ground-breaking concept offered guests a unique experience aimed at evoking all the senses. Almost six years on and the innovative venue has attracted nearly one million visitors through its doors and made headlines around the world.
Did you know? Some cool ICEBAR LONDON facts from the past 5 years:
• 5 Weddings ceremonies in ICEBAR LONDON (the venue is licensed for weddings)
• 29 Marriage proposals in ICEBAR
• 54 Staff are employed
• 32 Tonnes of ice used in each ICEBAR LONDON design
• 250,000 Drinks on average are served every year