Nationwide Art Pass launches for summer

The launch of the National Art Pass by national fundraising charity the Art Fund, giving free and discounted access to hundreds of normally-charging museums, galleries and exhibitions, is set to be good news for the Government, as well as the population at large.

Dr Stephen Deuchar, Director of the national fundraising charity the Art Fund, said "Works of art can have a great impact on individuals. Our role is to support museums and galleries build outstanding public collections, and in helping the public make the most of them. Through the National Art Pass, which gives people free entry to over 200 museums, galleries and historic houses across the UK as well as discounted access to major exhibitions such as the current Miro at Tate Modern and The Cult of Beauty at the V&A, we are making art available to as many people as possible.

"The money we collect from purchases of the National Art Pass goes towards helping museums and galleries buy and show art. If you own a National Art Pass, you’re not only Never Without Art but you’re also playing a vital role in ensuring that UK collections are also Never Without Art."

To coincide with David Cameron’s interest in measuring the nation’s well-being, which led him to commission the ‘Happiness Index’ in April, a series of pioneering brain-mapping experiments have been carried out by Semir Zeki, Professor of Neurobiology and Neuroaesthetics at University College London, which has revealed what happens in our brains when we view art – and it can give us just as much pleasure as being in love.

Professor Zeki has found that viewing art triggers a surge of the feel-good neurotransmitter, dopamine, into the orbito-frontal cortex of the brain, resulting in feelings of intense pleasure, similar to the states of love and desire.