Motorists now ready to buy at auction

Two thirds of British motorists are ready to buy at car auctions if they are confident of the full history of the vehicle, research by Manheim Auctions has revealed. Over half of those surveyed would require a guarantee or warranty as reassurance, whilst 40% would consider buying if they were confident that the vehicle was a great deal.
 
The research shows a shift in consumer opinion towards buying at vehicle auctions, compared with a similar survey commissioned in August 2010. Last year, Manheim Auctions revealed that 85% of motorists never considered visiting a car auction, with over half believing it to be an intimidating experience due to a lack of understanding of the auction buying process.
 
But whilst motorists appear ready to buy at auction, there is still a need to educate the public to counter common misconceptions. In response, Manheim Auctions is running a series of Auction Awareness Workshops across the UK, inviting motorists to come along and learn about the workings of the buying process and dispel the auction myths.
 
“It’s a common misconception that a car auction is an intimidating place. People mistake the car or van auction environment as a shady place where shady deals are done. But we know different and our research shows that consumers are now considering buying a vehicle at auction and opinion has shifted since August last year,” commented Craig Mailey, Marketing Director, Manheim Auctions.
 
“To encourage more people to have confidence in the auction process we’re running a series of workshops so that consumers can learn more about what really happens at a car auction. Members of the public can come along, learn more about how an auction works and we can take them through the whole process; explaining where the vehicles come from, how to use the website, buying fees and top tips for what to look for in the auction hall.”
 
Following successful workshops earlier this year, Manheim Auctions is running further sessions throughout the country during June and July.

For more information and to register interest in attending, visit manheimremarketing.co.uk/go/skills.