Ross hits all the right notes with new Reflectas range

Top consumer electronics manufacture, Ross, is to capitalise on the fast growing accessories market, with the launch of a unique and eye-catching new range - Reflectas.

Available soon, the sleek new Reflectas series is a range of earphones designed for leisure or sports use, which come complete with a specially patented Hi-Viz reflective cable.

The Hi-Viz reflex cables shine brightly, day or night, when exposed to sun light, street lights or headlights, making them a striking design feature. The flat reflective cable is tangle free as well as being stylish and fashionable.

The first product in the range due for release is the Ross Reflecta media buds earphones. The earphones include memory foam ear tips and a choice of small, medium and large silicon ear tips, to ensure superior fit and ear coupling, ideal for people who want to listen to their music on the move.

Available initially in blue, green, red and pink, the Ross Reflecta media buds earphones can be matched with the latest fashion trends available in clothing and footwear.

The premium Reflecta earphones deliver great overall sound, noise isolation, bass and efficiency. A precision wound voice coil gives optimum signal integrity and a more natural sound.

Sleek new packaging highlights the key selling points to the consumer and customised shelf-ready display packs make an eye catching statement at the point of sale.

Ross is part of Nexus Industries Ltd, which produces a range of consumer electrical products under the brands Masterplug and Ross. The Reflectas series is the first in a number of new product lines being introduced by Ross in the coming year.

Wayne Hill, Sales and Marketing Director, explains: “At Ross we always strive to be at the forefront of design, introducing new trends in style, comfort and performance. We believe the Ross Reflectas will be the must-have accessory to be seen wearing this year.

“The launch of the first product in our new Reflectas range is the perfect way to mark the 40th anniversary of Ross, as we continue to develop and enhance the home and portable entertainment experience.”

For more information please visit: ross.co.uk