World-class British athletes team up with Honda
Cyclist Ed Clancy, gymnast Beth Tweddle, javelin thrower Goldie Sayers and swimmer Jazmin Carlin have joined with Honda (UK) to form the Power of Dreams Team to inspire others to follow their ambitions.
As part of the tie-up, Honda will follow the journey of each athlete, to showcase their talents and how they have come to achieve their dreams of representing the UK in the London 2012 Olympics.
Simon Gardiner, Marketing Communications Manager for Honda (UK) commented: “We want to get across how dreams can drive what we do and who we become, by telling a ‘behind the scenes’ story of the athletes.
“The Power of Dreams is something we live everyday at Honda and it’s great that the team have come on board to help illustrate this message. They are all fantastic ambassadors for their country, their sport and for Honda so we’re looking forward to seeing them take home the gold.”
Ed Clancy, record breaking cyclist, says: “My dream has always been to represent Great Britain and become world number one cyclist. Through working with Honda (UK) and with each of the other athletes we want to motivate others to achieve their goals. It’s taken a great deal of hard work and perseverance to get to where I am today, but I think the challenges we face are what makes us stronger.”
Honda (UK) is supporting the athletes by providing each with a car, to help with the travel to and from their competitions and to carry their sporting equipment. Between them they have the British-built Civic Ti, CR-V and Jazz and also a CR-Z.
Follow the team’s journey; see what motivates each athlete, what they have sacrificed and their intense training schedules by visiting honda.co.uk/powerofdreamsteam