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Visit Essex to brand shore as ‘Discovery Coast’

13th June 2011 Print

Visit Essex has called on the support of local tourism organisations and businesses situated along its 350 mile coastline to help brand the area as the ‘Discovery Coast’.

The move is designed to give the coastline a sense of identity and aid in promoting Essex as a versatile tourist destination. It also seeks to highlight to both visitors and residents, that there is more to the Essex coastline and highlight that it is possible to explore a diverse range of culture, food, heritage, active holidays and quality family attractions.

“Dorset and East Devon have the Jurassic Coast, while Eastbourne refers to its Sunshine Coast. We want to lay claim to the title of Discovery Coast as the shores of Essex have so many unique features to explore and uncover, which both residents and those from outside of the county just aren’t aware of.” comments Elli Constantatou Tourism Marketing & PR Manager for Visit Essex.

“I would encourage local tourism organisations in the county and businesses on the coast to adopt this tagline in their own marketing to help us spread this message in the hope it is adopted in the future whenever people talk about Essex.”

The Discovery Coast includes eight Blue Flag beaches, unique coastal galleries such as the Naze Tower in Walton-on-the-Naze to artists’ studios in Leigh-on-Sea, historic monuments such as Tilbury Fort, the longest pleasure pier in the world in Southend and third longest UK pier in Walton, in addition to numerous fairground attractions and theme parks on the seafront.

The coastline also lends itself to many active pursuits, including windsurfing, kite buggying, sailing and much more, while foodies will delight in tasting the freshest seafood with a taste unique to the Essex coast owing to the conditions in which they are farmed, quality local wines and beer infused with oysters from Essex’s coastal vineyard on Mersea Island.

As part of the Discovery Coast campaign, this week sees Essex unveil a series of mini art exhibitions and activity at points along the coast including Leigh-on-Sea, Brightlingsea, West Mersea and Jaywick from 17th – 19th June. Members of the public are encouraged to come along to find out more about the Essex coast as a destination.

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