The world’s ultimate holiday souvenir?

Forget souvenirs, t-shirts, postcards and keyrings, why not make your trip to Brighton even more memorable this summer and invest in the city’s iconic pier?

On behalf of Noble Entertainments Group, GVA Humberts Leisure today announced (29 June) that the seaside city's most visited attraction is up for sale, for the first time in over 25 years.

Since it opened on 20 May 1899 Brighton Pier has played host to many celebrities; Winston Churchill, Grace Kelly and Ewan McGregor have all stepped foot on this striking structure. Stump up enough cash and you could be watching your Brighton souvenir on screen in films including Doctor Who, Sweeney Todd and the recent Brighton Rock.

Like all beautiful icons Brighton Pier has even graced the front cover of Vogue magazine, and appeared on the Disney Channel.  With a selection of successful bars, restaurants and rides, it’s a must for all visitors to the city-by-the-sea.

“This is the ultimate souvenir; a leading visitor attraction with eighteen rides and thousands of visitors, it certainly has far more uses than any mug, tea towel or baseball cap.”  says John Carmichael, Marketing Manager, VisitBrighton.

“and it won’t end up tucked away in the back of your cupboard!”

For more information on how to make the most of the long weekend in Brighton, go to: VisitBrighton.com