Check in, check out later with Radisson Edwardian

London hotel group Radisson Edwardian is once again leading the technological pack with ‘Check In, Check Out Later’; a brand new scheme using Foursquare and Facebook Places.

The scheme, which rolls out today and runs until the 31st July, will give digital-savvy consumers the opportunity to extend their checkout by up to two hours by ‘checking in’ to one of Radisson Edwardian’s twelve London hotels or Manchester hotel via location based social media apps.

Once checked in, the customer simply has to show their smartphone at the front desk to enjoy all the benefits of a late checkout. For Foursquare, the late-check-in will be promoted using a ‘Foursquare special offer’ which customers can see when they check-in on Foursquare.

The scheme which was developed by Radisson Edwardian and digital agency ISpy, integrates on-line and off-line marketing and will be promoted via Radisson Edwardian’s current client base and its social media channels - facebook.com/RadissonEdwardianHotels, twitter.com/Rad_Ed_Hotels and radissonedwardian.co.uk/blog/.

Amy Clarke, E-commerce Manager for Radisson Edwardian commented “We’re constantly looking for ways to enrich the hotel experience for our guests and this was a great opportunity to once again connect an online interaction with an offline benefit. Checking in on Facebook or Foursquare has been popular with our guests, so rewarding them with a couple of extra hours in bed seemed like a nice way to say thanks.”

For more information, visit: radissonedwardian.com