RSS Feed

Related Articles

Related Categories

Infiniti - M people

20th July 2011 Print
Infiniti

Motoring journalists’ musical preferences are laid bare today for the first time as Infiniti, the performance automotive brand from Japan, reveals what sounds were recorded onto the Music Box hard drives of its press and VIP fleet by UK media.
 
After six months of hard driving – and easy listening – the Infiniti Music Chart provides a unique insight into writers’ in-car music tastes. The list spans the decades and embraces every style, from Creedence Clearwater Revival to Jamie Cullum, and Steely Dan to Lady Gaga. Classics, old favourites and the, er, more challenging tunes from Europe’s annual song competition all feature.  But any recent borrower of an Infiniti concerned that their musical taste – or lack of – might be aired to the entire industry can relax.  Only the music, not the listener’s name, was recorded.
 
Confirming the belief that a tune can reflect the car, some journalists made very astute choices. For instance, what could be more invigorating than Tina Turner’s epic “Simply the best” when cruising in Infiniti’s epic 390PS FX crossover?
 
In at No. 1 in the EX coupé crossover was the equally appropriate Depeche Mode hit, “Just can’t get enough”.  “It’s my life” by Sash was a hit in the highly individual M saloon while the racy G Coupé rocked to the sounds of The Beatles’ White Album. The chilled-out G Convertible turned even cooler with “Saturday Night Boogie Woogie Man” by Diz Watson testing the Bose sound system, and the high-tech nature of the new M Hybrid took on a human side with Paul Simon crooning, “You can call me Al”.
 
Wayne Bruce, Infiniti’s Communications Director, said: “Infiniti’s sound engineers are involved in a car’s design from the start and every speaker is strategically located.  So it’s gratifying that our media give an Infiniti’s music system as much of a test as its engine. And Katy Perry can be very testing. I must stress this exercise was done anonymously. So we will never know who played, for example, the Eurovision Song Contest 2007. It’s just a mystery why they chose it.  Everyone knows that 1996 was the best year.  If only for Gina G...”
 
Top 10 Infiniti test car artists
 
Katy Perry
Annie Lennox
Paul Simon
The Beatles
Sash
Adele
The Doors
The Who
The Jam
Jem

More Photos - Click to Enlarge

Infiniti