Mazda opens new Corporate Support Centre

Mazda has opened its own Corporate Support Centre (CSC) and expanded its corporate sales team under the leadership of fleet and remarketing director Adam Pumfrey to meet increasing demand from business users.

The Twickenham-based Mazda Corporate Sales Support Centre, which opened on 1 July, replaces the Mazda Business Centre.

The Mazda Business Centre opened four years ago and has played a crucial role as the brand’s fleet sales have increased from around 3,000 units in 2002 to over 18,000 fleet units this year out of a total volume of around 50,000 registrations. Last year Mazda sold a total of 45,706 vehicles in the UK of which 15,998 vehicles went to fleets.

The new Corporate Support Centre will provide an enhanced one-stop service to fleet operators, contract hire and leasing companies as well as Mazda franchised dealers and the Mazda corporate sales team.

Mr Pumfrey explained: “The new Centre will give us everything we had before and more. The new sophisticated online services will allow company car drivers to interact closer than ever before with Mazda and advise us of their requirements.”

“Existing customers require ongoing service and support and that is what the CSC provides as it is staffed by a Mazda dedicated team of fleet professionals.”

Typically telephone and email inquiries will range from scheduling and booking Mazda demonstrators for both existing clients and prospects to supplying vehicle whole life cost figures, product information and dispensing benefit-in-kind tax data to handling event invitations to fleet operators.

Mazda’s new Siebel database now enables the brand to offer services on a pan-European basis and, within the next 12 months, an online relationship tool will be launched that will enable interaction directly with drivers as well as fleet operators. Additionally, customers and prospects will be able to check demonstrator availability and book vehicles online.

Mr Pumfrey said: “The technological advancements take Mazda significantly forward such as wireless access 24/7 for the Regional Fleet Sales Managers allowing them to be in contact with customers anytime. Mazda has already been tremendously successful in fleet, but to further expand it is vital that fleet operators and company car drivers have all the information at their disposal to make informed decisions on the Mazda range.

“To be successful in fleet a manufacturer has to deliver excellent service. As business increases and Mazda’s corporate sales team expands the CSC has been developed to meet anticipated demand. It is a vital cog in our fleet business machine.”