Hair SOS? Vidal Sassoon Daily Hydration Dryer to the rescue

Sun damage, ever-changing weather, colouring and over-styling can leave hair looking dull and feeling fragile and brittle. Now is the time to take action and change your styling routine to ensure hair is smooth, sleek and healthy in time for party season!

Sometimes conditioning treatments and serums simply aren't enough to protect hair from day to day damage and that is why experts at Vidal Sassoon have created the Daily Hydration Dryer for luscious locks.

Designed to protect hair as it dries, the Vidal Sassoon Daily Hydration Dryer promotes hair health through its on-board IONIC generator which produces four times the number of negative IONs than a standard hair dryer, meaning four times more protection. Negative IONs also help remove static to leave hair soft, shiny and manageable.

The Daily Hydration Dryer has three heat settings and two speed settings to allow for flexible and styling to suit different styles and hair types. As well as being kind to hair it has been designed to be comfortable and easy to use. The luxurious purple soft-touch finish looks and feels fantastic and a folding handle makes for easy storage.

The Daily Hydration Dryer is part of the new Vidal Sassoon Contemporary collection, which combines the hairdressing heritage of Vidal Sassoon with the contemporary design edge of Vidal Sassoon salons. The unmissable new range in its eye-catching new packaging will be on shelf from August and is everyone's opportunity to bring a bit of Vidal Sassoon's genius into their own individual style, every day.