Qype partners BMW to bring app to UK drivers

Qype, Europe’s leading consumer reviews site, has struck a deal with car giant BMW to bring Qype‘s app to BMW drivers across the UK.

One of the fastest-growing mobile experiences on the web, Qype gives consumers access to over two million reviews across 166,000 cities worldwide, covering everything from bars and beauticians to plumbers and primary schools.

Drivers with BMW Online or BMW Live can now access the Qype app at the touch of a button, through the car’s iDrive operating system. Using BMW’s location-based technology, the Qype app will find the best places around you across almost 1,000 different categories.

The easy-to-use app provides added convenience for drivers, giving them access to user-generated reviews of restaurants, hotels, shops and services before they arrive at their destination. Using BMW’s text-to-speech function drivers can listen to reviews and recommendations on the move.

“With over one million downloads to date, Qype’s app is already one of the most popular on the market and we’re delighted to be working with BMW to make it available to BMW drivers,” says Qype CEO Ian Brotherston.

“More and more people are accessing the web on the go, and Qype’s app, coupled with BMW’s innovative location-based technology, is the perfect companion when you’re travelling,” continues Brotherston.

The app is available free of charge to all BMW ConnectedDrive customers with an inbuilt mobile phone-enabled navigation system.