All-new Mazda3 boosts the sport compact bar

In sync with consumers’ mindset-change toward affordable, efficient, high-quality automobiles, Mazda presents the all-new Mazda3. This redefined, reengineered, and restyled sport compact climbs atop its predecessor’s tall shoulders to deliver improved appearance and performance, fresh features, and an unmatched level of refinement.

Like all Mazdas, the new Mazda3 has the soul of a sports car, ensuring that driving enjoyment is a top priority. In response to the rising expectations of a dedicated sport-compact customer base and new consumers attracted to a fuel-efficient yet highly versatile 4- or 5-door sedan, this second-generation model also offers:

A more sophisticated and exciting exterior hinting at Mazda’s Nagare (flow) design philosophy

Elevated driving dynamics attributable to comprehensive body, chassis, and powertrain enhancements
Key safety and environmental upgrades
A higher level of standard and optional equipment

An overall sophistication that ventures beyond the sport-compact segment to rival import models costing thousands more

The Mazda3 is Mazda’s most gratifying success story. The first generation sold for the past five years exceeded the expectations of nearly 2-million owners around the world while earning 90 major awards from car critics and enthusiast magazine editors. America’s leading consumer publication listed the Mazda3 as one of the best vehicles costing less than $25,000. Reader surveys gave this car top scores for reliability and low operating expense, two additional reasons why it earned a “RECOMMENDED” rating.
One out of every three Mazdas sold worldwide is a Mazda3. In the US, its sales increased each year for the last five years. In 2008, the last year in the first generation Mazda3 lifecycle, it singlehandedly represented 44 percent of Mazda North American Operation’s sales volume.

Mazda3 is a favorite for consumers shopping for their first new vehicle. Mazda3 buyers are typically the youngest, both in their segment and among the greater Mazda family. By consistently exceeding ambitious wants and needs, the Mazda3 continues to earn the loyalty of its youthful customer base. Offering two bodystyles, three trim levels, and four separate powertrain options, the new Mazda3 is expected to spread the Zoom-Zoom spirit far and wide.

According to David Matthew, Mazda3’s vehicle line manager, “This product has earned its stripes as a high quality and exciting sport compact. Our customers voice four reasons why they choose this product over direct competitors as well as alternatives outside the sport-compact segment:

Zoom-Zoom Design—Mazda3’s dynamic styling stands out from the small-car crowd to provide customers lasting pride of ownership.

Zoom-Zoom Performance—This car’s driving character is steeped in vigor and exhilaration, the sheer joy of motion. It delivers on the visual promise provided by its distinctive exterior. Long after the new wears off, Mazda3 continues putting a smile on its driver’s face.

Exemplary Quality and Craftsmanship—Every see and touch point is finished to a level of perfection unmatched in the compact class. Mazda3’s interior design and execution goes beyond Japanese competitors to rival more expensive European brands.

Insightful Features—Several of Mazda3’s rivals—Civic, Focus, Sentra—skip the versatile 5-door bodystyle, a configuration one third of the Mazda3 customer base prefers. Mazda also pioneered the availability of upmarket features such as a navigation system, leather trim, bi-xenon headlamps, electronic stability control, and rain-sensing wipers. Mazda3 is well known for offering the creature comforts and equipment savvy buyers are seeking in a small, affordable, and highly maneuverable sedan.