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New AA motor trade insurance range launched

4th October 2011 Print

AA Insurance has expanded its commercial insurance offering to bring a range of commercial insurance policies to the motor trade.

The new contracts are the result of an exclusive arrangement with Bollington, one of the UK's leading independent business insurance brokers.

The deal means that the AA has added to its business insurance range including cover for recovery operators, the taxi trade, motor traders and repairers and fleets including self-drive hire.  This is in addition to the AA's existing van and commercial vehicle cover.

Barbara Cutler, head of AA commercial insurance, points out that these motor industry products align well with the AA's motoring pedigree.

"The AA is a household name for roadside assistance as well as motor insurance, including van and commercial vehicle cover.   Adding insurance for the motor trade is a natural extension to the range and, in addition, forms a perfect fit with the AA's business-to-business breakdown cover."

As part of the deal, Bollington is offering AA fleet cover to its own commercial customers.

Paul Moors, chairman of the Bollington Group says: "We have worked extremely hard to win this imaginative and creative relationship with the AA.  We have over 40 years' experience in the commercial broking sector and I believe that this is one of the most important new insurance developments for the motor trade.

"Our broking experience, coupled with the AA's marketing ability, is a perfect arrangement. 

"It offers huge potential including creation of new services through AA's financial services operation, such as business credit card or fuel cards."

Mrs Cutler says that in the past, the AA has concentrated on distribution of commercial insurance through customers who buy other insurance products and, while that has been growing steadily, it represents a small part of the total business market.

Adds Mrs Cutler: "There's a greater need today for advice and tailoring products to suit individual requirements and particularly so in the motor trade.  Now we have that opportunity through our new relationship with Bollington - not just in the motor sector but amongst small businesses of every sort."

Risks covered include buildings and contents, liability, employers' and professional indemnity, tools and goods in transit.

"This is a very comprehensive range and I'm confident that we will be able to meet almost every small business insurance requirement in the motor sector.  I firmly believe that we are now poised to mirror our personal lines success in this arena."