Coventry Building Society launches new Poppy Bond

Coventry Building Society is delighted to announce the annual return of its innovative Poppy Bond, which has helped to raise over £5 million for the Royal British Legion since its launch in 2008.

Poppy Bond, available from Friday 4th November, is a best buy fixed rate savings bond paying an excellent 3.55% (AER/gross pa) until 30th April 2013. In addition the Coventry will make a donation to the Poppy Appeal of 0.05% of the total funds invested in the Poppy Bond.

Russell Thompson, Director of National Events and Fundraising added: "We were overwhelmed by the donation we received from the Coventry's 2010 Poppy Bond . This has been a fantastic partnership and thanks to the generosity of the Coventry, they have already raised over £5 million for the Poppy Appeal since 2008. This is an extraordinary amount and is helping to fund numerous projects including our recovery centres for servicemen and women who have been injured during service. We are delighted to continue working with the Coventry and hope this year's Poppy Bond will be equally successful."

Colin Franklin, Sales and Marketing Director at the Coventry said: "Poppy Bond has proved to be a compelling combination over the last four years. This year, savers can again help us to support the Royal British Legion while also receiving an excellent rate of interest. The work of the Royal British Legion continues to be as important and relevant as it has ever been and we are hoping this new Poppy Bond will lead to another fantastic donation."

The Royal British Legion provides financial, social and emotional support to millions who have served and are currently serving in the Armed Forces, as well as their dependants. Currently, nearly 9.5 million people are eligible for this support and the Legion receive thousands of calls for help every year. The Poppy Bond has been designed specifically to support this much valued work.

The Poppy Bond will only be available for a limited period so savers need to act now. Customers can apply for the Poppy Bond by visiting thecoventry.co.uk.