7 night stay in Spain sold on Bidango for £4 per person per night
At a bargain price of just £4 per person per night, Bidango.co.uk, the world’s first dedicated holiday rental auction site, sold an amazing winter sun holiday to Spain last week for a fantastic discount. In auction, the holiday was sold at 20% cheaper than the advertised rate. The property is a modern and spacious two bedroom apartment by the beautiful Lake Vinuela, near to the coastal resort of Torre Del Mar. In an amazing location on Spain’s south coast, this week long holiday, to be taken in early November, is a perfect escape from the UK’s chilly winter weather, and at the price it sold for, the holidaymaker can enjoy all this luxury without having to break the bank.
Just a short distance away from the Natural Park and the imposing 2,065 metre high La Maroma Mountain, the lucky winner of this holiday has fantastic opportunities to get active – walking, hiking or cycling! But if the holidaymaker prefers a more relaxing holiday, this apartment is also just a short distance from Frigiliana, a quaint and whitewashed village with a great selection of gift shops. For those who want to experience a more vibrant culture, the bustling city of Malaga, Spain’s sixth largest city, is also just a stone’s throw away. So this apartment is truly situated in the perfect place for all types of holidaymakers. That said, you don’t even have to leave the apartment to have a good time – there’s a private pool and large courtyard outside, and Sky TV with a DVD player in the comfortable living room.
Bidango is a new and exciting platform where holidaymakers can bid on self-catered properties in auction, harnessing the potential for huge discounts on some of the finest rental homes available. Launched by leading holiday rental website pureholidayhomes.com, Bidango offers a unique and interactive opportunity to secure fantastic discount holidays. With no agency commissions (typically 20% - 40%) by booking direct with the owner, Bidango confidently predicts that a further 20% - 30% saving on certain weeks can be achieved for price sensitive holidaymakers willing to bid for their break. Savvy travellers can keep an eye on the best deals and pick up a bargain with huge savings to be made, and homeowners can fill late availability and cancellations by putting their property in auction.
Sean Collins, Joint CEO of pureholidayhomes.com, the company behind the launch of Bidango, comments: “We launched Bidango as there was no dedicated service for discounted holiday rental properties. The site is providing a vital service to homeowners, namely helping them in selling late availability and filling cancellation weeks, along with offering a fantastic discount service to bargain hunting holidaymakers, with up to a 90% discount offered on some rentals.”
The market opportunity for homeowners
Circa 6 million holiday homeowners in Europe and North America who rent their homes for an average of 14 weeks per year. Creating millions of unsold weeks each year.
Since 2008 reduction in net disposable wealth and a weaker exchange rate has led to UK based holiday homeowners looking to increase the amount of income they generate from their property.
Until now no specific destination website for holiday homeowners to sell discounted available weeks/short breaks.
Will appeal to: Advertisers looking to sell more out of season weeks, selling last minute cancellations, achieving premium rates for peak weeks.
The opportunity for holidaymakers
Year on year rise in late bookings, in July 2011 pureholidayhomes.com saw an increase of 36% in last minute enquiries compared to 2010. According to Hotwire.com, 49% of their users will book only two to four weeks before travel
pureholidayhomes.com also reports a 67% increase in holidaymakers asking for deals or discounts.
Will appeal to: retirees, group holidays, pre-kids, families who like booking late for a deal, flexible short trips and city breaks.
Until 31st December 2011 Bidango is waiving all listing fees and operating a reduced 5% commission on all successful lots.
To check out the latest holiday auction deals, visit bidango.co.uk.
