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What is an advertorial?
An advertorial is an advertisement written in the form of editorial content and designed to look like a news article, providing the reader with valid information about your product or service. Advertorials are a widely used form of advertising, offered by most news publications.
What is Easier.com?
Easier.com is a consumer facing website offering product news, tips, advice and insight across the following sectors: auto, finance, lifestyle, property, technology and travel
Why should I have an advertorial on Easier.com to promote my product or service?
The Internet has led to the rise of a new type of consumer – the ‘info-shopper’.
Info-shoppers are information based consumers who spend time using the Internet to research and read about the products and services that interest them. Info-shoppers are looking for product recommendations provided by mediums such as independent blogs, reviews and news articles – which is why an advertorial on Easier.com is the perfect advertising solution for businesses targeting this type of consumer.
An advertorial should provide a good story that inspires the reader to try your product or service.
No matter how large or small, all businesses have news. Advertorials are ideal for:
Promoting a new product or service
Launching a new website
Announcing a new partnership or employee
Promoting an offer or discount
Demonstrating the lifestyle value of a product or service
Other benefits of an advertorial on Easier.com include:
Social Media Visibility - We share your news through Google News, Twitter, Facebook and YouTube
SEO Visibility – Advertorials are search engine optimised with keywords to achieve more views from natural search results
Higher Retention Rates – Enhance your advertorial with images, video and podcasts
Long Term Exposure - Your advertorial will remain on Easier.com for an unlimited time period, continuing to promote your product or service months after your advertorial is initially published
Easier.com Stats:
Easier’s readers come from a broad demographic, typically aged between 25 and 55.They are likely to be ABC1 with an annual household income in excess of £30,000.
Average unique users per month: 224,850
Average page views per month: 528,150
The next step...
After a short consultation, the Easier editorial team will write an advertorial to meet your brief, which will include:
Up to 400 words
Link to your website
Inclusion of up to 8 images*
Inclusion of video and podcast*
Copy editing and proofreading
Client approval prior to publishing
For more information please contact us
*Images, video and podcast to be supplied by client, or can be arranged by Easier for an additional charge.
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Advertorial Examples
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