Principality to launch e-ISA Issue 3 with enhanced rate

Principality Building Society is set to launch a new edition of it's online variable rate e-ISA Issue 3 account, which offers a market-leading rate of 3.10% Tax Free/ AER.

The e-ISA Issue 3 includes a 1.30% unconditional introductory bonus rate for the first 12 months. Launching on Thursday 22 March, the account is available for balances of £1 up to the annual cash ISA limit which is £5,340 for the 2011/12 tax year.

In addition, the account allows customers the advantage of transferring in all of their previous years' and current year's ISA allowance from other providers.

James Ablett, Senior E-commerce Manager at Principality Building Society, commented: "For those looking for instant access to their ISA savings and the ease of managing their account entirely online, Principality's new edition of the e-ISA offers one of the best rates in the market.  Our recent improvements to the website ensure that savers can now do even more online, quickly, simply and at a time that is convenient for them."

The e-ISA Issue 3 account is available to UK residents over the age of 16 and can be opened by visiting principality.co.uk.