Online investment pays off for Purple Parking

Airport parking specialists Purple Parking has announced that traffic, revenue and transactions for the first two months of 2012 have significantly increased as a result of its investment in online activity.

Total traffic to Purple Parking’s website increased by 44% in January and February 2012 compared to the same months in 2011. Revenue generated from web traffic is also up by 82% for the same period, as are transactions which have seen an impressive 88% year-on-year increase.

The increases are as a result of Purple Parking moving more of their investment online and away from offline activity such as print advertising. For example, during the past year the airport parking specialists launched its mobile commerce site to service the increase in traffic from mobile devices and invested in search engine optimisation (SEO). Another contributing factor is the increase in people looking to book their Heathrow Parking product through a Google search.

Oliver Inwards, Head of Online at Purple Parking, commented: “These figures are extremely pleasing and shows we were right to focus the majority of spend on building our online presence.

As more and more of our customers use the internet to search for and book the airport parking that they need, we needed to ensure that our website was not only easy to find, but that we invested in making it both faster and easier to use.

We’re always looking at ways to stay at the forefront of our industry so we expect to continue improving our online presence where possible by listening to and responding to the demands of our customers.

For example, we’ve recently added a travel advice section covering helpful topics such as how to cope with travel stress and details of ski baggage allowances for the major airlines.”

Sales of airport parking traditionally increase from July to September, so if these trends continue then Purple Parking is set for a busy summer. The company which has been parking cars for over 25 years operates at 23 airports throughout the UK and offers three different types of parking options; meet and greet, park and ride and park and ride premium.

For further information visit purpleparking.com.