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Traditional PR & Digital PR: A complete guide

While the actual conditions may differ only slightly, there are significant differences between traditional PR and digital PR. If you're wondering why traditional PR is still relevant in today's digital world where businesses are increasingly internet-based, this article will help you understand where the distinctions lie.

The intrinsic link between immigration and technology

The intrinsic link between immigration and technology

Did you know that there’s quite an intrinsic link between immigration and technology, but how? We explore this question in this article…

The benefits of a digital faxing service for your business

The benefits of a digital faxing service for your business

Many businesses need to send paperwork to other companies, clients, and vendors as quickly as possible. This paperwork can include receipts, orders, medical records, and other sensitive information.

Why your business needs to produce more video content

Producing video marketing content is easier and more affordable than ever before. There’s also reason to believe it’s more important than ever. For example, research has shown that when a person reads a piece of content, they may only retain approximately 10% of the information offered in said content.

Why now is the best time to start a business

Amid the pandemic, it might sound a little crazy to start a business. However, thousands of small businesses launched in 2020 alone, and many are still afloat. Entrepreneurs are making their mark in the business industry and utilising the current climate.

An easy guide to understanding cyber security

An easy guide to understanding cyber security

As technology advances, we hear more and more 'techie' words every day. There are Google Adwords consultants, cloud storage specialists, and big data analysts.

The benefits of starting your own business

With the pandemic triggering many of us to question our overall happiness within our current workplaces, March 2020 to June 2021 marked the highest record for business start-ups to date.

Is hiring a Google Adwords consultant worth it?

You may be asking yourself this very question, and if so, your motivation may be coming from two concerns: you lack the time to run a campaign, and your Google knowledge is mediocre at best.

Ten things they don't teach you in art school (and they really should)

Going to art school is a great time to experiment with your style and technique and discover your unique aesthetic as an artist. However, after leaving art school and diving headfirst into the professional world, you might be feeling like what they taught you only left you half-prepared.

4 tips for choosing which KPIs to measure in your business

Measuring Key Performance Indicators, or KPIs, is critical to the success of virtually any business. You need to pay attention to various areas of performance to understand where improvements need to be made.

How secure is sharing work files over the internet?

How secure is sharing work files over the internet?

Data is the lifeblood of modern business, and so being able to share files and collaborate with colleagues online is increasingly essential for organizations across every industry.

What is a cash discount program?

There is something that every business owner will agree on. When it comes to your business, every dollar that you make counts. Every cent that you can save is another cent that you can add towards your profit.

The many reasons to use a VPN: Which are the most important to know about?

The many reasons to use a VPN: Which are the most important to know about?

Technology has transformed how we live and work massively in recent times. Perhaps the best example of this is the internet. Since being rolled out for public use in the early 1990s, it has taken its place at the centre of society.

Mistakes to avoid as a travel vlogger

Have you always dreamed of travelling the world and getting paid for it? Now you can do it through travel vlogging. But not everything sounds as fantastic as it sounds. Anyone can get to the point where their main concern is creating travel videos, but this requires tremendous effort and consistency.

How to avoid the lockdown rise in affiliate marketing scams

Affiliate marketing can be found in every digital space imaginable. According to Wikipedia, Affiliate marketing (AM) is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing effort.