Harvey Nichols signs up DC Storm for online tracking and reporting

DC Storm provides Harvey Nichols with online tracking and reporting that will power key marketing, merchandising and trading decisions.

Harvey Nichols has chosen DC Storm to provide insight and reporting to arm its online business team with data that leads to concrete actions. DC Storm’s combination of reporting, technology and expert consulting will deliver targeted reporting that will then support marketing, merchandising and trading decisions.

The iconic fashion, beauty and food retailer will use DC Storm technology to track users’ paths to conversion across all online channels, including its website, and will supplement this online behaviour information with stock and order processing data. The connected view of its online business will therefore enable Harvey Nichols to make decisions in the context of the business as a whole and avoid siloed decision making.

Sandrine Deveaux, Head of Ecommmerce at Harvey Nichols said: “As our online presence grows, DC Storm will be vital to us in understanding and eradicating the pinch points in our work order process. We chose DC Storm because of the power and flexibility of the platform’s marketing reporting, as well as the ability to track and report over all channels and integrate offline information. It is imperative that we fully understand the performance of each of our brands online – separately and as a whole – and take action from these insights.”

Seth Richardson, CEO of DC Storm, adds: “Harvey Nichols is one of the most renowned brands in the UK, so to be able to work with them during this period of growth and change is very exciting. Our technology and consultancy will help them gain valuable insight into their user behaviour and take action to improve performance going forwards.”