New performance marketing platform launches in the US

Affiliate Window has announced the launch of its innovative and award-winning platform in the US market which coincides with the dissolution of the buy.at brand in the UK & US. As the market leaders in UK, Affiliate Window plans to share its knowledge, experience and reach with the introduction of a comprehensive, unified solution.
Affiliate Window acquired buy.at in March 2010, representing a great addition to its business in terms of international reach and breadth of clients, as buy.at held exclusive relationships with key brands including O2, RAC, Aviva and Everything Everywhere.

The acquisition inevitably brought with it significant challenges including the alignment of the two network platforms. It was universally agreed that the natural progression would be to provide a single, unified solution for all advertisers and publishers across all markets. This saw the introduction of Affiliate Window’s centralised tracking solution (CTS) which allowed advertisers to seamlessly migrate their programmes from buy.at to Affiliate Window with minimal disruption and no development or technical integration work required.

The objective was clear; provide an intuitive platform for advertisers and publishers, complemented with dedicated support, innovative tools, reliable tracking and an understanding of the challenges faced in a maturing industry. The unified interface will see all parties benefit from an enhanced user experience with in-depth analysis and transparency available on all aspects of programme performance.

Mark Walters, Managing Director of Affiliate Window comments: “The US market is advancing and the levels of sophistication of our advertiser and publisher partners require a platform capable of coping with those demands. New technology is supposed to make life easier, add value or deliver innovation and we hope our clients feel that the new platform delivers all three. Everything we do has these three elements in mind and ensures we are consistently reinventing what we know and what our partners need.”

With the network’s service-led approach, global reach, and proven track record in mature markets, Affiliate Window is confident it can bring something exciting and new to the US.

Visit affiliatewindow.com for more information.