George chooses Biglight to set new creative direction for George.com

George has appointed creative agency Biglight to help revamp the editorial part of its site as part of its drive to dial up fashion credentials.

The specialist agency will work on a new look and feel which will support the brand’s growth plans for its dot com business, and follows an extensive selection process which started in January.

Biglight will be responsible for supporting the George team in shaping the creative direction of George.com and deliver enriched fashion-forward creative content to produce a more exciting online experience for customers.

It will also be tasked with providing day-to-day creative, content and merchandising support to the website, as well as creating the content required for marketing channels, such as email, affiliates and social media.

Head of Sales at George.com Lindsay Ross said: “Biglight demonstrated a good understanding of the George brand and our customers throughout the pitch process. We’re dialling up our fashion credentials, and online will be a big part of that – We’re looking forward to working with them to make our ambitions for George.com a reality.”

Jane Gleadall, Co-founder of Biglight commented: “We are delighted to have been chosen by George.com to help them deliver their ambitious plans for the business. We are really looking forward to providing the support they need to increase customer engagement and helping them take the business to the next level.”

Biglight’s first task is to create all visual content to support the George summer campaign online including email alerts. The marketing campaign is the first seasonal fashion campaign George has launched in seven years and can be viewed at georgestyle.george.com.