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Crush - 100% recycled glass tile from Fireclay Tile

20th June 2012 Print

With the ever-growing demand for unique, sustainable design materials in the UK, Natural Tile Company is proud to announce its partnership with one of the leading U.S. sustainable tile manufacturers, Fireclay Tile and its distribution of the environmentally conscious Crush 100% Recycled Glass Tile.

Crush has captured the world of tile, sustainability, and interior design since its initial launch in the U.S. last year. Crush is grown from right within Fireclay's local environment, and the result is a glass tile line that is unique, sustainable, and stunning. The name "Crush" stems from the fact that Fireclay sources the raw waste glass from within 15 miles, crushes and processes the glass in their local San Jose, California manufacturing facility, and then transforms the material into stunning recycled glass tile. The color names are inspired by natural elements (Poppy, Ash, Habanero, etc), mimicking the organic nature of Fireclay's localized sourcing and production of Crush.

"We are thrilled to be working with such a fine manufacturer," commented James Gage, the founder of Natural Tile Company. "Tile showrooms throughout the UK have been very excited about the product, and we are looking forward to introducing Crush to the general public at the Homebuilding and Renovating show later this month. Crush is an exceptional product."

Crushing It

Since launching Crush, Fireclay Tile has successfully up-cycled over 35,000 Kgs. of glass from its local environment, turning a once waste material into beautiful, sustainable tile for interiors and exteriors. Every square foot of Crush weights just over 18 Kgs, and 99.5% of the product is 100% recycled glass from pre-consumer recycled window panes and solar glass. Fireclay Tile collects the glass from just 15 miles away from the largest window cutter and solar manufacturers in Northern California. Fireclay Tile's goal is to offset over 1 million pounds of glass within the next 3 years.

Crush 100% Recycled Glass Tile

Crush sets itself apart from other recycled glass tiles because it is: 
Designed & Manufactured in the United States 
Sold in the UK through Natural Tile Company 
Recycled pre-consumer glass sourced from within 15 miles of Fireclay's manufacturing facility 
Proprietary glass fusing technology paired with state-of-the-art kiln firing results in recycled glass tiles that take less than one-fourth the energy of traditional cast-glass tile

Natural Tile Company will be stocking Crush in 8 different colors in 3 sizes and the product will be sold throughout UK tile showrooms. Crush will be on display at the Southern Homebuilding and renovating show starting 30 June - 1 July.

Visit for more information.

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