Debenhams launches duty free beauty in stores and online

Forget airport queues and sky-high holiday prices, Debenhams is bringing holiday glamour to the UK by offering duty free prices on hundreds of top name cosmetics, skincare and fragrances.

Bringing well-deserved promotional sunshine to beauty lovers all over the country, customers can snap up these sizzling deals in store, online and via phone apps.

The move means Debenhams will be cheaper than its rivals and will force others on the high street to follow.

Sara Stern, Director of Beauty at Debenhams said: “With these great deals you no longer need to leave Europe to cash in on duty free cosmetics and fragrance. You can nip down to your local Debenhams or order from the comfort of your own home. We’re giving people the best of both worlds – top beauty brands at airport prices.

“From fragrance to foundation and self tan to skin care, we’ve reduced a huge range of beauty products meaning people can save money on must-have essentials and treat themselves to something special at the same time.”

Top cosmetic houses such as Benefit, Estee Lauder, Lancôme, YSL, Clinique, Clarins, Elemis, Guerlain, Elizabeth Arden and Marc Jacobs are all included. The move follows the start of the Debenhams Half Price sale which started on Thursday 14 June 2012.

Extra benefits can be gained with the Debenhams Beauty Club Reward Card. Once the card is activated online, customers will earn one point per £1 on beauty purchases under £25, and three points per £1 when spending more than £25. Every 500 points collected earn a £5 reward to spend in the Beauty Hall. Reward pounds can be used as part payment and there is no minimum spend, meaning extra money off those VAT free must haves.