BMW powers forwards with The O2

BMW UK has joined forces with AEG to become the official automotive partner for The O2, the UK’s première entertainment venue. When it opens in June, The O2 will feature significant BMW branding and signage as well as allowing BMW to showcase its latest products at the venue. BMW is the title sponsor of the VIP entrance and walkway as well as a Welcome feature in the main Entertainment District.

The deal, which will run for three years, primarily involves the BMW brand, with MINI and BMW Motorcycles featuring at specific events. BMW will host dealer and customer events as well as benefiting from hospitality opportunities at more than 150 live music, sports and entertainment events annually. The venue is expecting to attract five million visitors in its first year and BMW’s brand and products will be accessible to a broad audience in this exciting entertainment environment.

Paul Andrews, General Manager, Marketing Services at BMW said: “BMW UK is both proud and excited to be a founding partner of The O2. I am convinced the venue will be an incredible success and offer premium levels of entertainment and hospitality. AEG’s ambitions for The O2 mirror BMW’s goals – to be appealing to consumers looking for the ultimate experience.”

David Campbell, President and Chief Executive of AEG Europe added: “The O2 will be Europe’s ultimate entertainment destination – setting a new standard for entertainment and hospitality. In developing the venue it is really important to us that we work with world-class partners who share in our vision. The BMW and MINI brands are two of the best brands we could hope to work with and will offer an unrivalled experience to our visitors. We are immensely excited and proud to be working with BMW UK.”