Monday blues get Brits booking getaways
New data from Quidco, the UK cashback site, has found that Brits have been battling the post-weekend blues by booking last minute holidays on Mondays.
Quidco purchases in the holiday category peak consecutively on Mondays, as savvy customers take to their computers on the most depressing day of the week in a bid to escape the record washout weather.
Shoppers treated themselves to Quidco holiday bargains, from beach breaks to weekend city getaways, earning themselves an astounding £823k in cashback in June alone. This was a 20% increase in commission pocketed by holidaymakers in the same period last year.
Monday sales accounted for 15% of all June holiday purchases, with Quidco customers pocketing £115k's worth of cashback from their desks from one month alone. The only Monday not to have consumers craving sunnier climes fell on the 3rd June, as millions enjoyed a Bank Holiday away from the office and tuned in to watch The Queen's Diamond Jubilee celebrations.
UK consumers halted their holiday plans to fly the flag for Britain over the Jubilee weekend choosing corgis over Corfu. Holiday purchases over this momentous weekend accounted for just 10% of the month's total purchases - two per cent less than the same period in June 2011.
Andy Oldham, Managing Director at Quidco said: The miserable weather throughout June - combined with Monday back-to-work blues - were key drivers in traffic and transactions for the holiday retailers on our site in June. On top of more members planning a getaway, more commissions were pocketed which is great to see as that is exactly what Quidco is all about."
Quidco is the UK's biggest ‘cashback' site that pays people when they make a purchase from any of the 3,300 retailers listed on its website, by returning the retailer's commission, back to the shopper. In addition to cashback offered (both online and in store), Quidco also offers a mobile app for iPhone and Android that pays consumers to check in to highstreet stores, printable vouchers, voucher codes and insurance comparison tools.