BMW EfficientDynamics Open Weekend

With fuel prices passing the £5-per-gallon mark for the first time, the BMW UK dealer network is to stage a BMW EfficientDynamics Open Weekend where drivers of all makes and models of car will be able to take advantage of a free multi-point car check to highlight potential cost savings.

By adhering to the driving principles of EfficientDynamics, such as removing unnecessary weight, having tyres correctly inflated and engine lubricants and fluids at the right level, the average driver could save up to £120 per annum. The fuel-saving benefits of BMW’s EfficientDynamics technologies, fitted as standard to 95 per cent of new BMWs, will also be promoted. These measures, that include innovations such as Start / Stop and Brake Energy Regeneration technology, mean drivers of older models stepping up to a new BMW could save as much as £400 per annum.

The EfficientDynamics Weekend lets motorists book an efficiency check that will show how they can save money now or test drive a new BMW to experience the substantial saving they could make on running costs with a new BMW. The BMW EfficientDynamics Open Weekend will be held on Saturday, 31 May and Sunday, 1 June. Drivers of any make or model of car wanting to take advantage of this offer can book a car efficiency check by logging on to www.bmw.co.uk and navigating through the EfficientDynamics link. Once registered, convenient time slots can be chosen at one of the 144 dealerships taking part.

Online vehicle comparator goes live

BMW is pleased to announce the launch of an online tool for new car buyers that lets them use independent data to compare potential new car purchases. The online vehicle comparator allows users to view BMWs against rival products on such points as engine output, performance, fuel consumption, emissions, Vehicle Excise Duty and running costs to get a true picture of ownership.

By accessing this one-stop-shop motorists can get an unbiased third party view of the benefits EfficientDynamics technologies can bring. EMMOX Carcost Ltd provides all the information for the site, which is updated on a monthly basis.

Since facets of EfficientDynamics technologies were introduced on the first BMW models in 2006, a staggering amount of financial and environmental savings have already been made. On a Europe-wide basis, more than 700,000 EfficientDynamics-equipped cars are expected to be sold in 2008. To put this into context, those 700,000 cars will save more than 33 million gallons of fuel compared to pre-EfficientDynamics cars sold in 2006. This equates to a reduction in CO2 of 373,000 tonnes in Europe, 54,000 tonnes of which will be saved in the UK alone.

To use the online vehicle comparator general access can be gained by going to www.bmw.co.uk and clicking through the EfficientDynamics link.

BMW at the SMMT Test Day

BMW will showcase its class-leading EfficientDynamics technologies when it appears at the SMMT Test Day at Millbrook, while also heralding the launch of two new BMW models. The 22 May event is a highlight in the motoring calendar and this year’s profile will be boosted with the international media debuts of the BMW 120d Convertible and BMW 320d Convertible.

The 120d Convertible builds on the benchmark attributes of the most compact, open-top, four-seat BMW by offering diesel power for the first time. Meanwhile, the 320d Convertible joins another class-leading range to offer an appealing mix of low running costs, luxurious open-air motoring and benchmark driving dynamics.

Joining these two new additions will be the World Green Car of the Year 2008, the BMW 118d, the sub-225g/km BMW X6 xDrive35d and the BMW 635d Coupé. All five of the cars appearing at the SMMT Test Day feature EfficientDynamics technologies that result in lower emissions and better fuel consumption, while also improving engine output and performance figures.