RSS Feed

Related Articles

Related Categories

Fabulous festival fashion... tent-atively delivered in one hour

25th July 2012 Print

As the official fashion partner for Virgin Media's V Festival, has launched the world's first festival delivery service, to coincide with this year's music event on 18th and 19th August 2012., one of the UK's leading online department stores, is bringing its free Collect+ delivery service to savvy festival goers in the fields of Virgin Media's V Festival's Chelmsford site. Revellers can buy any of the brand's 50,000 fashion or home lines online directly from their phones on the Friday of the festival, with free next day delivery to V Festival on the Saturday*.

Especially for festival goers, has also designed a capsule collection that can be delivered to the official tent within just one hour. Available to order via a bespoke mobile site during the weekend of the festival, the 50-piece 'Festival Favourites' collection includes staples from tents to wellies.

In keeping with the festival spirit, teams of glamorous girls and boys will be scattered around V Festival's Hylands Park site taking orders from festival attendees, who will have the option of deciding on a quick change of look for the headline act or for any impromptu hot dates they might set up.

Face of, Fearne Cotton said: "The attire for festivals in this country has really changed since I first started going. It's no longer about rolling around in the mud and not washing for days, the fashion is now almost as important as the music itself! Everyone will be dressing to impress, so it's important to look the part.

"Packing for a festival in the UK can of course be really tricky though. You obviously don't want to be trying to cram your entire wardrobe into a tent, but you also need to make sure you have packed enough different outfits to counter the changeable British weather.

"Absolute necessities for me are a good pair of old biker boots, loads of layers I can peel off and put back on and also a trusty parka for when the heavens open. I'm also partial to a brightly coloured rain mac! Your friends will never lose you and you'll keep your hair dry if it rains!"

Gareth Jones, Retail Director at, added: " is well known for easy, stress-free online and mobile shopping delivered where and when it's convenient for our customers. As the official fashion partner for V Festival, we saw no reason not to extend that offering to festival goers.

"With 90,000 people expected to set up camp in Chelmsford on 17th August, we're looking forward to a busy weekend of fashion, fun, fantastic music and lots of shopping!"

Those using the free festival delivery services will be able to collect their items from the official tent at Hylands Park. Whilst collecting their orders, revellers will also have the opportunity to prepare for the rest of the festival in's 'Glam Pods'. From hair straighteners to mirrors and tepee changing rooms, the tent offers the ultimate on-site destination to 'glam up' for the evening entertainment.

*Free next day delivery applies when all items ordered are in stock and Collect+ eligible.