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30 years of BMW M cars

31st July 2008 Print

2008 marks the 30th anniversary of BMW M. Born from the M1 project of 1978 when the company built a mid-engined racing car to compete in a newly formed ProCar series, BMW M has since gone on to represent the pinnacle of performance BMWs.

Its adage of ‘From the race track to the road’ applies to the development of all its products. The BMW M3 is still the most successful touring car in history and this racing heritage is why M products remain popular with enthusiasts. Such demand is the reason BMW M recently delivered its 300,000th vehicle. The BMW M3 Coupé in Alpine White was presented to a customer in Regensburg, the home of M3 production.

Today BMW M cars account for around one percent of the BMW Group’s overall turnover worldwide with the USA, UK and Germany representing the three biggest markets.