BMW 2008 sales

The full year sales of BMW’s 1 Series Coupé and the widespread acceptance of BMW’s award-winning EfficientDynamics technologies helped BMW weather the credit crisis storm in 2008.

In what was a difficult year for the motor industry as a whole, BMW managed to stay ahead of the market trend by the end of December. The first full year of 1 Series Coupé and a sales growth in three-door 1 Series model uptake combined with a 22 per cent increase in 5 Series Touring sales were highlights in 2008. Year-end sales figures show BMW finished the year with 113,132 registrations. While the overall car market was down 11 per cent, BMW managed to increase its market share to 5.31per cent of Total Industry Volume despite sales falling by seven per cent.

Tim Abbott, BMW UK Sales Director, said: “2008 was very much a year of two halves. A strong first six months saw BMW sales increase overall, but this was unfortunately cancelled out by the difficult times all manufacturers faced in the last six months. BMW has not been immune to the current credit crisis but has ended the year in a stronger position than the market as a whole and with an increase in market share compared to 2007. Following a degree of restructuring in 2008, BMW is now well placed to tackle the challenges that lie ahead in 2009.”