Virgin Media app launches on Spotify
Virgin Media has launched a new app for digital music service Spotify, extending the pioneering partnership between the two companies. Designed to bring music fans the latest playlists and album reviews curated by Virgin Media’s expert music editorial team, the new app can be found in Spotify app finder at open.spotify.com/app/virginmedia, and can be enjoyed by all users of Spotify whether they are Virgin Media customers or not.
Since last October, Virgin Media customers have been able to enjoy three to six months inclusive Spotify Premium as part of selected broadband or mobile services as a result of the two companies’ pioneering partnership. In November, Virgin Media launched an exclusive Spotify service for its next generation TiVo service, giving customers the ability to enjoy their favourite party playlists straight through their TVs and home cinema systems.
The latest development in the relationship brings Spotify users a free app that sits within the app finder in the Spotify online client to bring music fans the latest reviews from the likes of hyped indie-guitar group Spector to new pop sensation Conor Maynard, helping users discover new artists and listen to the latest albums all in one place. With curated playlists from various artists from events such as V Festival, fans will be able to tune into headliners such as The Stone Roses and The Killers, or pop favourites like Nicki Minaj and Ed Sheeran, giving users the chance to relive fond festival memories. Virgin Media is also aiming to bring a range of exclusive content to the app in due course.
Nick Forward, editor in chief of digital entertainment at Virgin Media said, “We know our customers love entertainment and with a huge base of music fans, partnering with Spotify has given them a great way to enjoy the latest albums and tracks across all our services, be it online, on TiVo or on mobile. The Virgin Media app for Spotify goes one step further to give music fans even more content, driven by our expert editorial team to help users keep up with the latest albums, find more of the music they love.”
For further information on Spotify, head to spotify.com. For further information on Spotify on Virgin Media, head to virginmedia.com/spotify.
